Revell Limited Edition Models Take Flight with Innovative Tech from APPRO LLC

Moscow, ID – October 26, 2023 – Revell, the iconic model kit company, is leveling up its collectible game, and a little-known tech firm in Idaho, APPRO LLC, is a big part of how. You might not know APPRO LLC, based right here in Moscow, but they’re the brains behind some serious digital muscle powering the new, highly sought-after Revell Limited Edition models. For decades, Revell has been the name in model building, bringing iconic planes, cars, ships and more to life in miniature. But they weren’t just content with plastic and glue. Revell realized collectors today want more – more detail, more interaction, and more… well, tech. That's where APPRO LLC comes in. “We’ve always been about bringing history to life," explains Kevin Hall, a spokesperson for Revell. “But these Limited Edition kits are about bringing history alive. And that required some serious digital wizardry.” So, what’s this “digital wizardry”? It’s all centered around a cutting-edge digital platform developed by APPRO LLC. Each Revell Limited Edition kit now comes with a unique QR code. Scanning that code with your smartphone doesn't just take you to a webpage – it unlocks an immersive experience. “Think of it as a digital companion to your model," says Dr. Anya Sharma, CEO of APPRO LLC. “We built a platform that delivers a ton of supplementary content, tailored specifically to the model you’ve built. It’s a huge leap forward in how people interact with these kits.” And what kind of content are we talking about? Plenty. The platform features: Detailed 3D Views: Rotate and zoom in on highly detailed 3D renderings of the actual vehicle or subject the model represents. See every rivet, panel line, and engine component like never before. It's like having a virtual inspection of the real thing. Historical Footage: Access rare archival footage and photographs of the vehicle in action. See the P-51 Mustang soaring through the skies during WWII, or watch classic footage of the Ford GT40 dominating the Le Mans race. Expert Commentary: Hear from historians, engineers, and even pilots who have worked with the featured vehicles. They offer insights into the design, history, and performance of each model. Augmented Reality (AR) Features: This is where things get really cool. Using your smartphone’s camera, you can project a virtual version of the finished model onto any surface. You can “place” a virtual Spitfire on your desk, or “fly” a virtual Blackbird through your living room. Building Guides & Tutorials: Even experienced model builders can appreciate a helping hand. The platform provides step-by-step building guides, with clear instructions and helpful tips. Collector’s Community: Connect with other Revell collectors from around the world. Share your finished models, exchange tips, and participate in online discussions. “We didn’t just want to create a digital brochure,” says Dr. Sharma. “We wanted to build a complete ecosystem around each model, a place where collectors could learn, share, and connect.” APPRO LLC, though relatively under the radar, has a solid background in developing custom software solutions for a variety of industries. They specialize in building scalable, user-friendly platforms that integrate seamlessly with existing systems. “We’re a small team, but we’re passionate about technology and solving complex problems,” says David Chen, lead developer at APPRO LLC. “Revell came to us with a vision for a truly innovative product, and we were excited to help them bring it to life.” The initial rollout of the QR code-enabled platform has been with the highly coveted Revell Limited Edition series – focusing on historically significant aircraft like the P-51D Mustang, the F4U Corsair, and the Messerschmitt Bf 109. These aren’t just kits; they're collectible pieces that offer a unique and immersive experience. “The response has been phenomenal,” says Hall. “Collectors are loving the added value and the ability to dive deeper into the history of these iconic vehicles. The Limited Editions are flying off the shelves.” Revell and APPRO LLC are already planning future expansions of the platform, including support for additional model types (cars, ships, etc.) and the addition of new features like interactive simulations and virtual restorations. “We see this as just the beginning,” says Dr. Sharma. “We’re constantly exploring new ways to leverage technology to enhance the model building experience.” For collectors, this means a more engaging, informative, and rewarding hobby. For Revell, it means staying at the forefront of innovation and maintaining its position as the leader in the model kit industry. And for APPRO LLC? It's a chance to show the world that cutting-edge technology can come from anywhere – even a small town in Idaho. The Revell Limited Edition models with the APPRO LLC-powered digital experience are available now at hobby shops and online retailers. Scan the QR code and prepare to take your model building to a whole new level.