ASHFIELD HEALTH LLC

Ashfield Health Launches Innovative Hiking Hat Designed for Peak Performance & Sun Protection

YARDLEY, PA – October 26, 2023 – Ashfield Health LLC, a leading commercialization partner serving the pharmaceutical and healthcare industries, today announced the launch of a brand new product designed for the outdoor enthusiast: a high-performance hiking hat. While perhaps a departure from our usual healthcare focus, this launch represents Ashfield Health’s commitment to innovation, problem-solving, and applying our expertise in material science and user-centered design to improve everyday experiences – in this case, the hiking experience. For years, Ashfield Health has quietly been building a materials research division, initially aimed at improving medical device comfort and efficacy. This division, leveraging insights from our work with leading pharmaceutical companies on patient adherence and user experience, quickly realized the potential to apply that knowledge to other areas – particularly outdoor gear. "We started asking ourselves, 'What makes a really good hat for hiking? What are the pain points hikers face?'" explains Dr. Emily Carter, Head of Materials Science at Ashfield Health. "We weren't satisfied with what was already out there. We wanted something that truly solved those problems." Addressing Common Hiking Hat Issues The team at Ashfield Health identified several key frustrations hikers consistently face with existing hats. These included: Poor Ventilation: Many hats become incredibly hot and sweaty, leading to discomfort and distraction. Lack of Sun Protection: Adequate sun protection is vital, but many hats offer insufficient coverage or use materials that degrade quickly in UV exposure. Poor Fit & Stability: Hats that don’t fit well or stay securely in place are a constant annoyance, especially in windy conditions. Bulky & Uncomfortable Designs: Some hats are simply too bulky or uncomfortable for extended wear. Lack of Moisture Management: Sweat building up in the hat creates discomfort and can even lead to chafing. The new Ashfield Health hiking hat is designed to address all of these issues head-on. Key Features & Benefits This isn’t just another hiking hat. We’ve poured a lot of thought – and science – into every detail. Here's a breakdown of what sets it apart: Advanced Ventilation System: The hat features strategically placed mesh panels and ventilation ports that allow for maximum airflow, keeping your head cool and dry even during intense activity. We've actually used computational fluid dynamics modeling – the same technology we use for drug delivery systems – to optimize airflow through the hat. UPF 50+ Sun Protection: Constructed from a tightly woven, high-performance fabric, the hat provides superior protection against harmful UV rays. This isn't just a rating, we've rigorously tested the fabric to ensure it maintains its UPF rating after repeated use and washing. Adjustable & Secure Fit: A fully adjustable strap system ensures a comfortable and secure fit for all head sizes. The strap is designed to be low-profile, so it doesn’t interfere with backpack straps or other gear. We also incorporated a chinstrap for windy conditions, a feature requested by several experienced hikers we consulted during the development process. Lightweight & Packable Design: The hat is incredibly lightweight and can be easily packed into a backpack or even a pocket, making it ideal for long hikes and backpacking trips. We wanted something you wouldn’t even notice you were carrying until you needed it. Moisture-Wicking Fabric: The hat is made from a blend of moisture-wicking materials that draw sweat away from your skin, keeping you dry and comfortable. This helps prevent chafing and ensures you stay focused on the trail. Durable & Long-Lasting Construction: We used high-quality materials and construction techniques to ensure the hat can withstand the rigors of the trail. This isn’t a hat you’ll need to replace every season. Wide Brim for Maximum Coverage: The wide brim provides ample shade for your face, neck, and ears, further protecting you from the sun. Integrated Sweatband: A comfortable sweatband helps absorb moisture and prevents it from dripping into your eyes. Beyond the Hat: Ashfield Health’s Expanding Horizons “This launch represents a new chapter for Ashfield Health,” says David Miller, CEO of Ashfield Health LLC. “We’ve always been a company driven by innovation and a commitment to improving lives. While our core business remains focused on healthcare, we believe our expertise in materials science, user-centered design, and commercialization can be applied to a wider range of products and industries. The hiking hat is just the first step.” The team is already working on a line of performance outdoor apparel, including shirts, shorts, and jackets, all incorporating the same level of scientific rigor and attention to detail as the hiking hat. Availability & Pricing The Ashfield Health hiking hat is available for purchase starting today on our website at [website address - to be added] and through select outdoor retailers. The suggested retail price is $39.99. It’s available in three colors: Graphite Grey, Desert Sand, and Forest Green. About Ashfield Health LLC: Ashfield Health LLC, headquartered in Yardley, Pennsylvania, is a leading commercialization partner serving the pharmaceutical and healthcare industries. We provide a range of services, including market research, sales force training, patient support programs, and medical communications. With a commitment to innovation and a deep understanding of the healthcare landscape, Ashfield Health helps our clients bring life-changing therapies to patients around the world. We are located at 800 Township Line Rd Ste 300, Yardley, PA, 19067-4272, and can be reached at 732-515-2798. Contact: Sarah Johnson Public Relations Ashfield Health LLC [email address - to be added]

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