IHOP Teams Up with Ruger for a Breakfast-and-Accuracy Experience: New Scope Line to Enhance Your Plating (and Target Practice!)

Pasadena, CA – November 8, 2023 – IHOP Restaurants LLC, the pancake powerhouse known for making mornings brighter, today announced an unexpected – but surprisingly fitting – partnership with firearms manufacturer Sturm, Ruger & Co., Inc. This collaboration isn't about serving pancakes at the shooting range; it's about bringing precision and clarity to a whole new level with a new line of rifle scopes specifically designed for Ruger 10/22 rifles – and inspired by the perfect stack of IHOP pancakes. Yes, you read that right. IHOP, famed for fluffy buttermilk jacks, is now entering the optics game. “Here at IHOP, we’re all about delivering consistent quality and making every experience satisfying,” explains David Smith, VP of Brand Innovation at IHOP. “We thought, ‘What if we could bring that same level of precision and enjoyment to another area of people’s lives?’ Turns out, a lot of our customers are also outdoor enthusiasts, and they appreciate a good, clear view – just like they appreciate a perfectly golden-brown pancake.” From Buttermilk to Ballistics: The 'Stack & Sight' Scope Series The new line, dubbed the ‘Stack & Sight’ series, features three distinct scopes tailored to various shooting needs, all built to enhance the renowned accuracy of the Ruger 10/22. Each scope’s design cleverly incorporates IHOP's brand elements and philosophy. The “Original Stack” 4-12x40: This is the workhorse of the line, mirroring the classic IHOP breakfast. It's reliable, versatile, and gets the job done. Featuring a durable construction and fully multi-coated lenses, this scope delivers a bright, clear image for mid to long-range shooting. The reticle? A subtle stack of three pancakes – because who doesn't love a three-stack? “We wanted something that felt familiar and comforting,” Smith says. “It's a reminder that even when you're focused on precision, you can still enjoy the little things.” Priced at $199.99. The “Blueberry Bliss” 3-9x40: Inspired by IHOP’s popular blueberry pancakes, this scope boasts a slightly more refined design. It’s perfect for closer-range plinking and small game hunting. The reticle features a unique blueberry pattern, providing a distinct aiming point. “This scope is all about a little extra sweetness,” explains lead designer Sarah Chen. “It’s a bit more eye-catching and fun, just like those blueberry pancakes.” A special coating minimizes glare, ensuring a clear view even in bright sunlight. Priced at $229.99. The “Rooty Tooty Fresh ‘N Fruity” 6-18x50: The premium offering in the Stack & Sight series, this scope is for the serious shooter who demands the best. It’s built with high-quality glass and features an adjustable objective for pinpoint accuracy at long distances. The reticle? A vibrant, colorful pattern reminiscent of the iconic Rooty Tooty Fresh ‘N Fruity pancake feast. “This scope is for those who want the full experience,” Smith states. “It’s bold, it’s colorful, and it delivers exceptional performance.” It also includes a detachable sunshade and a rugged, waterproof construction. Priced at $349.99. Why IHOP? Why Now? The partnership might seem unusual on the surface, but IHOP sees a strong connection between the worlds of breakfast and marksmanship. “Both are about taking the time to do something well and enjoying the process,” Smith explains. “Whether you’re carefully flipping pancakes or lining up a shot, it’s about precision, focus, and a little bit of artistry.” Furthermore, IHOP identified a significant overlap in its customer base and the Ruger 10/22 community. "We did our research," says marketing director Emily Carter. "A surprising number of our guests are avid shooters. We figured, why not give them something they’ll really appreciate?” Ruger's Take on the Collaboration Sturm, Ruger & Co. sees the partnership as a way to reach a broader audience and inject a little fun into the shooting sports. “We’re always looking for innovative ways to connect with our customers,” says a Ruger spokesperson. “IHOP’s brand recognition and playful approach make them a natural fit for this collaboration. Plus, who doesn’t like pancakes?” Availability and Launch Details The Stack & Sight scope series will be available for purchase starting November 15th at select sporting goods retailers and online at IHOPscopes.com (a newly launched microsite). IHOP will also be running a promotional campaign offering a free short stack of pancakes with every scope purchase (with proof of purchase, of course). What's Next? IHOP isn't stopping with scopes. The company is already exploring other potential collaborations within the outdoor industry, including custom-branded gun cases and targets. “We’re just getting started,” Smith says with a grin. “Who knows, maybe we’ll be launching a line of camouflage-patterned aprons next!” Key Features of the Stack & Sight Series: Fully Multi-Coated Lenses Durable Construction Waterproof/Fogproof (select models) Adjustable Objective (select models) Unique IHOP-Inspired Reticles Available in 4-12x40, 3-9x40 and 6-18x50 configurations Competitive Pricing So, whether you're a seasoned sharpshooter or a casual plinker, the Stack & Sight scope series offers a unique and flavorful way to enhance your shooting experience. Just remember to fuel up with a stack of pancakes before you head to the range!